All in Tools of the Trade

The Future of Advertising: Is It a Dying Industry?

When I was in college the digital revolution was really taking hold on the media industry and creating quite an upset. It's for that reason that I steered away from being a journalism major and choose Advertising and Public Relations, which a career ultimately in Communications. At the time, newspapers and its traditional journalism were sinking fast and I figured companies would always need to advertise. I always thought advertising was a safe bet, but then I read this on LinkedIn a few weeks ago and it really got me to thinking... 

What Does the Fyre Festival Fail Mean for Influencers?

Unless you've been living under a rock for the last couple days, I'm sure you've heard of the extravagant fail that is the Fyre Festival. Promoted by notable social media influencers, Fyre became the talk of the town over the last few months as millennials started planning their post-Coachella trip. Even Kendall Jenner promoted the festival—although the Instagram photo is now deleted—and was paid a quarter of a million dollars to do so according to a Fyre Festival employee. What does the Fyre Festival fail mean for the future of influencers?

How to Tell if You're Shadow Banned on Instagram

Over the past month or so, the internet has been flooded by reports of Instagram ‘shadow banning’ accounts.The term “shadow ban”—also called “stealth” or “ghost” banning—refers to banning an account without the admin knowing it. From their perspective, everything seems normal, but no one can see the photos, comments, or videos they’re posting. This practice, ostensibly limited to business accounts, is destroying engagement on these profiles.

The Magic of Social Storytelling

We all know the power of storytelling. Stories spark emotion and appeal to our humanity. They connect and engage us. They're fun to listen to!Storytelling is all about finding your social voice and using creative storytelling to humanize your brand. It is the key to a successful and engaging social presence.

The B's of Social Content

Where do you start when it comes to creating great and amazing social content? It's easy to run off and start creating but it might be best to stop and think about what you're about to do. By reflecting on the six B's of creating social content, you will have a better chance at producing strong and successful content that really engaged your audience. the six B's are:

Steady Social Content Streams Made Easy

Creating content for digital is time consuming and if you're like me, then you're a very small team so resources are short. In a recent presentation by Laura Wilson, Director of Digital Engagement & Social Media at Georgetown University, she stated that as a social media communications professional we need to spend less time creating content and more time working on our strategy and system.

So how do you spend less time creating but still have a strong strategy and consistent stream of content going out? Easy! With brand storytellers, takeovers, and curation!

How To Develop an Editorial Process that Works for You

So many channels, so little time!  That’s the constant battle digital communicators, who want to publish stories for their audiences in multiple formats, face on a daily basis. But how do you deliver the best content to the right channels at the right time? The answer is the “News Desk” approach, an editorial process that assembles communicators across disciplines (PR, marketing, and internal communications) to plan, execute, and deliver great content.

4 Tips for Great Storytelling that Makes an Impact

"It's our job as communicators to make what is important, interesting." This is a great quote from Jim Ylisela, President of Ragan Consulting, on what our job as communicators really entails. Yes there are events and newsworthy things for us to report on but it is our job to make them interesting, and of value, to our audiences. Sounds easy, right? Maybe not? Here are four tips to use to ensure your content is telling impactful and engaging stories:

6 Must Sees at Ragan's 2017 Social Media Conference #RaganDisney

Next week I have the absolute pleasure of taking a break from Michigan's winter tundra and head south to Florida for Ragan Communication's Social Media Conference for PR, Marketing and Corporate Communications at Disney World! This will be my second time attending Ragan's conference, nicknamed #RaganDisney due to it being hosted at the Happiest Place on Earth. The last time I attended, in 2014, I learned a lot about being a great digital storyteller, creating effective brand journalism, and everything that has to do with living in an internet of everything world. Here are the sessions and speakers I am most looking forward to this year:

Treat Your Self to the Ole Henriksen Glow

I know exactly how hard you work. So make sure you're putting your best face forward! Whether you're busy putting in long hours in the office, on the road, with clients, or wrangling your family, your face is the first thing people see and the last thing they remember. Make sure that while you're putting in all these grueling hours that your personality and work ethic is shining, not your face!

Keeping Motivated and Beating the Winter Blues

Winter in Michigan is a magical time... for about four weeks. The time between Thanksgiving and New Years is a beautiful winter wonderland for us Michiganders. It's the time where our mitten shaped state really shines! But then the holiday decorations disappear and the snow turns black. January is a gloomy time (despite of my January birthday). Daylight hours are starting to increase this time of year but in the last month Michigan has seen little to no actual sunshine further pushing us into post-holiday despair. I hard to stay motivated when all you really want to do is cuddle into a blanket with some tea and watch Netflix. But you have to pull yourself up by the fluffy socks and remember to stay focused on your goals and keep moving forward.