4 Ways to Attract Loyal Readers for Your Blog
You did it! You started a blog and you're watching your viewer count go up. But now that you have their attention, how do you keep it and keep them coming back in the future?
Here's some tips on how to attract an audience and turn them into return readers:
Build a Mailing List
Although social media is a great way to reach your audience, your posts may not always be reaching your followers. Depending on the time of day people are checking their social media and a number of other factors that affect the sites' algorithms, some people may never see your posts. Creating a mailing list is one of the best ways to get in front of your readers on a regular basis.
Now, don’t just create a mailing list and post a link on your site, you will need to tell them what they’re going to get! Are you going to share extra content that doesn’t make it onto your blog? Insider secrets? Freebies? Early access to your products?
Create a Series
Share a few days or even a week long tutorial on how to take better photos or a month long series on traveling the world on a budget. The readers you’ve hooked with the first post will be excited to come back and see the series unfold. Tip: Make sure you link all the posts in your series together just in case someone jumps into the middle.
Whether you’re writing a book, creating a dress collection, or fixing an old car, take your readers along for the ride by giving them weekly or monthly updates. People who want to do what you do will be enthralled by learning your process.
Involve Your Readers
It’s one thing to read a blog on a regular basis, but it’s a whole other thing to feel a connection with the blogger. To know that they’re listening to you, and are interested in what you have
to say. Show the love to your readers. Encourage your readers to contribute to an upcoming article. Ask for opinions on your social media channels and share their responses in your blog post. Don’t forget to link to their URL or social media account to give them credit.