All in Tools of the Trade

5 Must Haves for Working from Home

Last year I started working at from home a day a week to not only save me time in commuting but to also increase my productivity and output. However working from home isn't as easy as you think. Sure I can work in my PJs and get a little more sleep but it takes a lot of discipline. Over the last few months I learned a lot about how to stay focused and how to get the job done when working from home.

[January 25] Mastering Instagram Workshop

I've been where you are... clutching my phone as I wait for Instagram notifications that trickle in slowly. I struggled for a year to get my creative business off the ground and boost my brand's online awareness. It was a struggle but after a lot of trial and error (and time!) I have mastered the art of Instagram engagement and I'm happy to share my wisdom with you through this online workshop!

5 Creative Ways to Use Custom Snapchat On-Demand Geofilters to Boost Business

Are you looking for new ways to increase your Snapchat visibility? Or maybe you’re just looking for a new play in the social media marketing arena? Well, have you ever thought about using Snapchat Geofilters? When used appropriately (and creatively), Snapchat Geofilters can help you or your business increase brand awareness and community engagement as well as reach new audiences.

How To Upload Photos into Instagram Stories

When first playing with Instagram Stories, I couldn’t figure out how to upload picture or videos that I had already taken. Instead, it seemed I was forced to first shoot using the Instagram app, and upload from there -- exactly like with Snapchat Stories. A couple days later I stumbled upon a way to access my Camera Roll and upload an already captured image into my Instagram Story. It's not overly obvious so I figured I'd share this tid bit of information! 

Tips for Covering an Event Live on Social

 

One of my favorite aspects of social media is live coverage for events like industry conferences, speeches, and media frenzies. I love people able to give people across the world live insight that allows them to feel like they're right here next to me. There's a two effective ways to cover an event on social media:

The Trick to More LinkedIn Profile Views is Easier Than You Think

If you ask any recruiter, they'll tell you that your application/resume has to "sell them" within the first minute. And, surprise surprise, their attention spans don't increase when they're sourcing candidates on LinkedIn either. In fact, most recruiters will only spend about 10 seconds on each profile. Crazy! So how can you grab their attention and hold it long enough to really make a positive impression?

5 Ways to Be Social Media Savvy

A lot of small businesses are still shying away from taking a deep dive into social media and unfortunately, at this point, it's either "do or die" when it comes to marketing. You either join in on the fun or risk fading away in obscurity. I tell all of them the same thing: You need to be there. You need to stop making excuses. You need to stop putting it off. It is time to embrace social media... for your business's sake.

Social Media Marketing: Back to Basics

So many people, DIYers and Social Media Pros alike, are running off to start social media marketing campaigns with little or no thought behind them. In most cases, these social media people run right out, get a Facebook Page and start generating tons of content or, worse yet pushing their product and services without taking the time to build out value with their ideal audience. Here are some basic reminders on how to develop a great social media marketing plan...

How Celebs Are Succeeding at Self-Promotion by Inciting Drama on Social Media

So if you've been paying attention to any pop culture over the last few days than you may have noticed the insane amount of drama on social media. Although I'm sure Twitter had dreams of better and more intelligent uses for the social media platform rather than celebrity feuding, even its biggest supporters can't deny that watching something this insane and delightful unfold in real time can't happen anywhere else and being a fly on the wall while it all hits the fan is priceless.

Are QR Codes Dead?

Lately I have been doing a lot of research for a client on QR codes and whether or not they are worth the time and money. This is a huge debate among marketers. Some love them and swear by them and others feel that their money can be better spent elsewhere. Based on my research, here is the rundown of how QR codes in marketing fair in the grand scheme of things: