What Does the Fyre Festival Fail Mean for Influencers?

Unless you've been living under a rock for the last couple days, I'm sure you've heard of the extravagant fail that is the Fyre Festival. Promoted by notable social media influencers, Fyre became the talk of the town over the last few months as millennials started planning their post-Coachella trip. Even Kendall Jenner promoted the festival—although the Instagram photo is now deleted—and was paid a quarter of a million dollars to do so according to a Fyre Festival employee. What does the Fyre Festival fail mean for the future of influencers?

How to Tell if You're Shadow Banned on Instagram

Over the past month or so, the internet has been flooded by reports of Instagram ‘shadow banning’ accounts.The term “shadow ban”—also called “stealth” or “ghost” banning—refers to banning an account without the admin knowing it. From their perspective, everything seems normal, but no one can see the photos, comments, or videos they’re posting. This practice, ostensibly limited to business accounts, is destroying engagement on these profiles.

Sneaky Cards: A New Age, Digital Game of Tag

[Sponsored Giveaway] Have you heard of Sneaky Cards? Bet not! Sneaky Cards is a new card game that's the ultimate reminder that random daily moments and interactions with strangers can be a lot of fun. Here's more information on the game plus a chance to win your own deck!

Behind the Scenes: #RaganDisney Day 2

Today was the third (second of conference but there was also a pre-conference workshop day on Monday) day of #RaganDisney. Although it was only a half day of classes, it did NOT disappoint. Other than all of the amazing social media, marketing, and PR presentations, there was also a lot of fun happening behind the scenes (and how could it now? We're at Disney!).

Best Social Media Case Studies from #RaganDisney

Over the last few days I have been down at Walt Disney World in Florida attending Ragan Communications' Social Media Conference for PR, Marketing and Corporate Communications. The workshops, presentations, and keynote speakers have been both educational and inspired. I am definitely going home inspired and fired up! Of all of the content we went though this week, some stood out more than others. Here is a list of my favorite case studies from #RaganDisney:

The Magic of Social Storytelling

We all know the power of storytelling. Stories spark emotion and appeal to our humanity. They connect and engage us. They're fun to listen to!Storytelling is all about finding your social voice and using creative storytelling to humanize your brand. It is the key to a successful and engaging social presence.

Behind the Scenes: #RaganDisney Day 1

The full day of #RaganDisney conferences started today and boy were they exciting and insightful! In addition to talking about Social Media for PR, Marketing, and Corporate Communications there's is a lot of fun stuff happening behind the scenes.

The B's of Social Content

Where do you start when it comes to creating great and amazing social content? It's easy to run off and start creating but it might be best to stop and think about what you're about to do. By reflecting on the six B's of creating social content, you will have a better chance at producing strong and successful content that really engaged your audience. the six B's are:

Steady Social Content Streams Made Easy

Creating content for digital is time consuming and if you're like me, then you're a very small team so resources are short. In a recent presentation by Laura Wilson, Director of Digital Engagement & Social Media at Georgetown University, she stated that as a social media communications professional we need to spend less time creating content and more time working on our strategy and system.

So how do you spend less time creating but still have a strong strategy and consistent stream of content going out? Easy! With brand storytellers, takeovers, and curation!

How To Develop an Editorial Process that Works for You

So many channels, so little time!  That’s the constant battle digital communicators, who want to publish stories for their audiences in multiple formats, face on a daily basis. But how do you deliver the best content to the right channels at the right time? The answer is the “News Desk” approach, an editorial process that assembles communicators across disciplines (PR, marketing, and internal communications) to plan, execute, and deliver great content.

4 Tips for Great Storytelling that Makes an Impact

"It's our job as communicators to make what is important, interesting." This is a great quote from Jim Ylisela, President of Ragan Consulting, on what our job as communicators really entails. Yes there are events and newsworthy things for us to report on but it is our job to make them interesting, and of value, to our audiences. Sounds easy, right? Maybe not? Here are four tips to use to ensure your content is telling impactful and engaging stories:

6 Must Sees at Ragan's 2017 Social Media Conference #RaganDisney

Next week I have the absolute pleasure of taking a break from Michigan's winter tundra and head south to Florida for Ragan Communication's Social Media Conference for PR, Marketing and Corporate Communications at Disney World! This will be my second time attending Ragan's conference, nicknamed #RaganDisney due to it being hosted at the Happiest Place on Earth. The last time I attended, in 2014, I learned a lot about being a great digital storyteller, creating effective brand journalism, and everything that has to do with living in an internet of everything world. Here are the sessions and speakers I am most looking forward to this year:

Spammy Instagram Comments Getting to be Too Much?

Want more followers?! Follow me! Look at my page!!! Sound familiar? It seems like you can even open Instagram lately without an onslaught of spam comments and bot followers. And if you're like me then there's nothing worse than those icky spam comments associated with your posts. Thankfully Instagram feels your pain and has made it easier than ever to keep those spam comments far, far away!